A New Direction’s Oliver Benjamin: “Make stuff and use the process to understand what you’re good at”

Navigating the creative landscape can feel daunting, especially for emerging artists today. A recent It's Nice That feature, stemming from a collaboration with Creative Lives in Progress, offers crucial foresight. They gathered 28 industry predictions on the future of creative careers over the next three years. A key takeaway, championed by Oliver Benjamin of A New Direction, emphasizes the power of active creation: "Make stuff and use the process to understand what you’re good at." This isn't just advice; it's a powerful call to action for every emerging woman artist to hone her unique voice through consistent practice, finding clarity and confidence in the very act of making. — Source: It's Nice That.

This is a WIA-rewritten summary. The full interview remains the copyright of It's Nice That.