Depop’s Steve Dool on how to build a brand with a strong sense of self

Depop’s creative chief, Steve Dool, offers a vital lesson for emerging artists: build a brand with a strong sense of self. Amid constant change, he stresses the importance of understanding your core identity and where your work truly belongs. For early-career women artists, this means clearly defining your unique artistic voice, knowing your audience, and strategically choosing platforms or communities where your art resonates most authentically. This focused approach ensures your brand grows with purpose and maintains integrity, allowing you to thrive in a dynamic art world. — Source: It's Nice That

This is a WIA-rewritten summary. The full interview remains the copyright of It's Nice That.