Designing for 3 billion: how Instagram built a brand system that celebrates everyone’s point of view

Instagram's recent rebrand, detailed by Meta's Jasmine Probst and May Hartono, offers invaluable insights for emerging women artists. As a primary platform for showcasing your art, understanding Instagram’s commitment to a brand system that celebrates "everyone’s point of view" is crucial. This "decade-defining" transformation, built on immense collaboration and millions of tiny decisions, underscores that truly impactful work, whether a global brand or a unique artwork, requires meticulous effort to appear effortless. For early-career artists, this highlights the power of intentional design, the value of every detail in your craft, and how an inclusive approach can amplify your unique voice to a global audience. — Source: It's Nice That

This is a WIA-rewritten summary. The full interview remains the copyright of It's Nice That.