“Do anything except what’s right in front of you”: Matt Dorfman on designing book covers

New York Times Book Review art director Matt Dorfman offers a masterclass in creative process, directly applicable for emerging women artists. His commitment to reading every manuscript he designs for underscores the power of deep subject engagement, urging you to truly know and feel your work. Dorfman champions embracing "bad ideas," reminding us that experimentation, not perfection, fuels innovation. Furthermore, his reliance on collage to unearth fresh perspectives from familiar subjects encourages artists to constantly recontextualize their vision, pushing boundaries and inviting new dialogues. This fearless approach fosters authenticity crucial for standing out. — Source: It's Nice That

This is a WIA-rewritten summary. The full interview remains the copyright of It's Nice That.