Exactly how Apple Music used sound to build its new brand identity

Apple Music's recent rebrand, focused on visualizing sound, offers a compelling blueprint for emerging artists. The creative process involved months of experimentation and unconventional mediums, underscoring the power of diving deep into your practice and embracing the unexpected. For early-career women artists, this story highlights that your unique creative journey and willingness to "show your workings" are invaluable. It's a reminder that true innovation often stems from dedicated exploration and an appreciation for the process behind the finished art, helping you forge a distinctive artistic identity. — Source: It's Nice That

This is a WIA-rewritten summary. The full interview remains the copyright of It's Nice That.