From hand-drawn type to doodled logos, illustration takes the lead in the visual identity for Florence’s first art book fair

Florence’s inaugural art book fair, Tam festival, is turning heads with its visual identity, notably a logo crafted from a "single, slightly crooked line." This deliberate choice champions the profound impact of illustration and authentic, hand-drawn aesthetics in branding. For emerging women artists, this is a vital lesson: your unique hand and distinct imperfections are not weaknesses to hide, but powerful strengths to leverage. Embrace the genuine character of your work; it's what makes your art memorable, relatable, and deeply impactful in a world saturated with manufactured polish. — Source: It's Nice That

This is a WIA-rewritten summary. The full interview remains the copyright of It's Nice That.