Marina Willer crafts letters with light and projection for BFI London Film Festival’s new identity and campaign

Marina Willer, a leading woman designer and Pentagram partner, has unveiled an inspiring analogue identity for the BFI London Film Festival. In an age of digital dominance, Willer champions the slow craft of cinema by creating letters with light and projection. This innovative approach offers a powerful lesson for emerging women artists: distinctiveness often comes from embracing non-digital or experimental techniques. Her work reminds us that valuing process and tactile experience can create profound connections, encouraging you to explore unique mediums and trust your artistic intuition to stand out in a crowded digital landscape. — Source: It's Nice That

This is a WIA-rewritten summary. The full interview remains the copyright of It's Nice That.