The Click’s clever university branding puts the ‘I’ in identity, individual and Imperial College London

A recent project by branding studio The Click for Imperial College London offers a powerful lesson for emerging women artists. Instead of merely creating a new logo, they designed an identity built on *belonging* and *individuality*, described as "braver, not louder." This approach highlights that true connection comes from authenticity, not just visual flash. For artists, this means your unique voice and the community you build around your work are as crucial as the art itself. Consider how your artistic brand fosters a sense of belonging for your audience, celebrating individuality and creating genuine resonance in a crowded digital space. — Source: It's Nice That

This is a WIA-rewritten summary. The full interview remains the copyright of It's Nice That.