Why design studio OnePlus treats branding like cultural excavation, not invention

Milan's OnePlus studio offers a compelling lesson for emerging women artists: exceptional branding isn't always about inventing anew, but "cultural excavation." They skillfully reconfigure vintage references into inventive visual identities for diverse clients. This approach liberates artists from the myth of needing to constantly create unprecedented work. Instead, consider the richness of history, archives, and cultural memory as your palette. How can your unique perspective unearth forgotten narratives or reinterpret classic aesthetics, infusing them with contemporary relevance? True originality often lies in your distinctive re-imagining of the past, empowering your art with depth and resonance. — Source: It's Nice That.

This is a WIA-rewritten summary. The full interview remains the copyright of It's Nice That.