Why self-publishing pays off: No Ideas studio on the journey behind building their own imprint

No Ideas studio's journey highlights the power of artistic independence. By creating their own imprint, Book Ideas, they unlocked opportunities and cultivated a dedicated audience through self-publishing. This led to major projects like Design Harder and Figma’s 2026 Config zine. For emerging women artists, this is a powerful call to action: don't wait for permission. Building your own platform—for books, prints, or digital art—empowers you to define your narrative and connect directly with collectors. As Philip aptly puts it, "If you build it, they will come." Take control. — Source: It's Nice That

This is a WIA-rewritten summary. The full interview remains the copyright of It's Nice That.