In Surprise Move, MOCA Los Angeles Taps Media Exec for Top Job

MOCA Los Angeles has appointed Jonathan Abbott, former head of nonprofit media giant GBH, as its new director. This unexpected choice, signaling a move beyond traditional curatorial backgrounds, emphasizes a growing focus on audience engagement, digital innovation, and broader community outreach within major art institutions. For emerging women artists, this shift is a vital cue: cultivating a compelling digital presence, mastering storytelling around your work, and actively engaging new audiences are becoming increasingly crucial. Institutions may now seek artists who align with these forward-thinking strategies, potentially opening new pathways for visibility and support. This move underscores the evolving landscape of the art world, where adaptability and outreach are key. — Source: Artnet News

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