Scott Burton and Eduardo Costa’s airmail confessions

Eduardo Costa, meeting Scott Burton in 1968, pioneered Conceptual art designed to infiltrate mass media through spectacle. His "Fashion Fictions" from the 1960s exemplify this vision, treating art as events or images capable of transcending traditional galleries. For emerging women artists today, this historical perspective is incredibly relevant. Costa’s approach encourages us to think beyond conventional exhibition spaces. How can your art become an impactful 'event' or compelling 'image' that commands attention across contemporary digital and social platforms? Challenge established norms, leverage spectacle, and consciously create art that demands to be seen and discussed, making your mark far beyond the studio. — Source: Artforum

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