What Comes After Grow-or-Go? How Goodman Gallery Changed Course

Goodman Gallery, a respected South African institution, has pivoted in a challenging market. Instead of blindly pursuing growth, they’ve strategically cut fair participation and reduced their artist roster, opting to invest in new business ventures. This move signals a significant shift from the traditional "grow-or-go" model often pushed in the art world. For emerging women artists, this demonstrates the power of adaptability and strategic decision-making. It’s a powerful reminder that sustainable success often comes from thoughtful evolution and exploring new avenues, rather than simply expanding, even for established players. Consider how you can strategically adapt your own practice for long-term resilience. — Source: Artnet News

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